Privacy Policy

Effective Date: August 19, 2026
Last Updated: August 19, 2026

Backyard Living Center LTD., operating as Backyard Living Center (“Backyard Living Center,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit backyardlivingcenter.ca, purchase products or services from us, communicate with us, participate in our SMS/text messaging program, sign up for marketing communications, request financing, or otherwise interact with Backyard Living Center.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy. Where required by law, we will obtain your consent before collecting, using, or disclosing your personal information.

For purposes of this Privacy Policy, references to Backyard Living Center refer to Backyard Living Center LTD., operating as Backyard Living Center.

1. Personal Information We Collect

Depending on how you interact with Backyard Living Center, we may collect the following types of personal information:

Contact Information

This may include:

Name
Email address
Telephone or mobile number
Billing address
Shipping, delivery, or installation address
Other information you provide when contacting us

Purchase and Transaction Information

When you purchase or inquire about our products or services, we may collect information such as:

Products purchased or considered
Order and transaction details
Purchase history
Delivery and installation information
Service and maintenance records
Warranty information
Returns or exchanges
Customer preferences
Communications concerning your purchase or service

Payment Information

When you make a purchase online or otherwise provide payment, payment information may be collected and processed by us and/or our third-party payment service providers.

Depending on the payment method and service provider involved, this information may include payment card information, billing information, transaction identifiers, and related payment details.

We may not directly store complete payment card information when transactions are processed by a third-party payment processor. Payment providers process information according to their own privacy policies, security practices, and terms.

Website Forms and Inquiries

If you submit a contact form, quote request, service inquiry, product inquiry, or other form through our website, we may collect the information you enter into that form.

Information submitted through our website may be transmitted to or stored in systems including our email systems, WordPress website, customer relationship management (“CRM”) and marketing systems, including GoHighLevel, and other service providers we use to operate our business.

Financing Information

If you choose to inquire about financing, we may provide information to or direct you to a third-party financing provider or financial adviser.

Financing applications and related financial information may be collected directly by the third-party provider. The provider’s collection, use, disclosure, retention, and protection of your information are governed by its own privacy policy and terms.

We encourage you to review those policies before submitting sensitive financial information.

Marketing and Communication Information

If you subscribe to our newsletter, request promotions, communicate with our sales team, or consent to receive marketing communications, we may collect:

Email address
Mobile phone number
Marketing preferences
Consent records
Email and SMS engagement information
Information about interactions with our marketing campaigns

We use GoHighLevel and may use other service providers to manage customer communications, marketing campaigns, email, SMS, CRM functions, and related activities.

Website and Device Information

When you visit our website, we and our service providers may automatically collect certain information, including:

IP address
Browser type
Device type
Operating system
Pages visited
Links clicked
Referring website or source
Approximate geographic location derived from an IP address
Date and time of visits
Website interactions
Advertising and campaign information
Cookie and similar technology identifiers

We may collect this information through cookies, pixels, tags, analytics tools, and similar technologies.

Testimonials, Reviews, and Photos

If you provide a testimonial, review, photograph, installation photograph, or other content, we may use or publish that content with your permission.

Depending on the content and circumstances, this may include your name, comments, images, or other information you have authorized us to publish.

2. How We Use Personal Information

We may use personal information to:

Respond to inquiries and requests
Provide quotes and product information
Process and fulfill purchases
Process or facilitate payments
Arrange delivery and installation
Provide customer service and technical support
Schedule or perform maintenance and service
Administer warranties
Maintain customer and transaction records
Communicate about orders, deliveries, installations, service, or warranty matters
Facilitate requests involving third-party financing providers
Operate, maintain, secure, and improve our website
Understand how visitors use our website
Measure website and advertising performance
Personalize website and marketing experiences
Conduct advertising and remarketing campaigns
Send newsletters, promotions, offers, and other marketing communications where permitted by law
Communicate by email, telephone, or SMS
Maintain records of marketing consent and preferences
Detect and prevent fraud, misuse, security incidents, or unlawful activity
Maintain accounting, tax, business, and legal records
Establish, exercise, or defend legal claims
Comply with applicable laws and regulatory requirements
Carry out other purposes that we identify when information is collected or that are otherwise permitted by law

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on or associated with your browser or device. They can be used to make websites function, remember preferences, understand website activity, measure advertising performance, and deliver relevant advertising.

We may use:

Essential and Functional Technologies

These technologies support website functionality, security, online shopping, forms, preferences, and other features.

Analytics Technologies

We use Google Analytics and Google Tag Manager and may use other analytics technologies to understand website traffic and visitor interactions.

These services may collect information about your device, browser, IP address, pages viewed, interactions, and how you arrived at our website.

Advertising and Remarketing Technologies

We use or may use advertising, conversion tracking, remarketing, and similar technologies provided by platforms such as Google, Meta, and other advertising providers.

These technologies can help us:

Measure advertising performance
Determine whether advertisements resulted in visits, inquiries, or purchases
Build advertising audiences
Display advertisements to previous website visitors
Understand customer journeys across websites, devices, or platforms where permitted

Third-party advertising and analytics providers may use cookies, pixels, tags, device identifiers, and similar technologies according to their own privacy policies.

You can control certain cookies through your browser settings and, where available, through the cookie or consent controls provided on our website. Blocking some cookies may affect website functionality.

4. Online Shopping and Payments

Our website allows customers to purchase certain products online.

When you make an online purchase, information necessary to complete the transaction may be provided to service providers involved in payment processing, e-commerce, fraud prevention, order processing, delivery, or other services necessary to fulfill your order.

Third-party payment providers may independently collect and process payment information. Their handling of your information is subject to their own privacy policies and terms.

5. Email and SMS/Text Message Program

With your consent or where otherwise permitted by applicable law, Backyard Living Center may communicate with you by email and SMS/text message.

SMS/Text Message Program

By opting in to receive SMS/text messages from Backyard Living Center, you may receive messages relating to:

Promotions, sales, special offers, and product announcements
Appointment and service reminders
Order, purchase, and delivery updates
Installation and scheduling notifications
Customer service communications
Quote and product inquiry follow-ups
Event information
Hot tub, spa, and product-related information
Other marketing or transactional communications related to Backyard Living Center

How You Opt In

You may opt in to receive SMS/text messages from Backyard Living Center by providing your mobile telephone number and affirmatively consenting to receive text messages through one of our available opt-in methods.

Depending on how you interact with us, this may include submitting a website form containing an SMS consent option, checking an SMS consent checkbox, signing up through a promotional or marketing form, requesting text-message communications, or otherwise providing express consent to receive SMS/text messages from Backyard Living Center.

Providing your telephone number for another purpose does not necessarily constitute consent to receive promotional SMS messages. Where consent is required by applicable law, we will obtain the appropriate consent before sending promotional text messages.

Consent to receive marketing SMS/text messages is not a condition of purchasing products or services from Backyard Living Center.

Message Frequency

Message frequency varies depending on your interactions with Backyard Living Center, the services you request, and our current promotions or communications.

You may receive recurring messages after opting in. Transactional communications, such as appointment, service, order, installation, or delivery notifications, may be sent as needed in connection with your relationship with us.

Opting Out

You may opt out of SMS/text marketing communications at any time.

To stop receiving messages, reply STOP to any text message.

After you opt out, we may send you a confirmation message indicating that your opt-out request has been processed. You will no longer receive SMS messages covered by that opt-out unless you subsequently provide consent to receive them again.

You may also contact Backyard Living Center to request removal from our SMS marketing program.

For assistance with SMS messages, you may reply HELP where supported or contact us at sheryl@backyardlivingcenter.ca.

SMS Charges and Carrier Information

Message and data rates may apply. Check with your carrier for details.

Message delivery is subject to effective transmission by your wireless carrier and network provider. Carriers are not liable for delayed or undelivered messages.

Information Collected Through the SMS Program

When you participate in our SMS/text message program, we may collect and process information including:

Your mobile telephone number
Your SMS consent and opt-in records
The date, time, and method of your consent
Messages sent to or received from you
Message delivery and engagement information
Opt-out requests and communication preferences
Information associated with your customer or CRM record

We use this information to operate our SMS program, communicate with you, maintain consent and opt-out records, provide customer service, measure communication effectiveness, and comply with applicable legal requirements.

We may use service providers, including GoHighLevel, telecommunications providers, messaging platforms, and related technology providers, to facilitate SMS/text communications. These providers may process information on our behalf as necessary to provide messaging services.

We do not sell or share your SMS consent with third parties for their own independent SMS marketing purposes.

Email Marketing

We may also send newsletters, product announcements, promotions, sales, special offers, event information, and other marketing communications by email where you have consented or where otherwise permitted by law.

You may unsubscribe from promotional emails using the unsubscribe link provided in our marketing emails.

Opting out of promotional email or SMS communications does not necessarily prevent us from sending communications that are reasonably necessary to provide products or services you have requested, such as order, payment, delivery, installation, service, warranty, safety, or other transaction-related communications, where permitted by applicable law.

We administer our electronic communications in accordance with applicable Canadian laws, including Canada’s Anti-Spam Legislation (“CASL”), where applicable.

6. How We Share Personal Information

We do not sell personal information in the ordinary meaning of selling customer lists for money.

We may disclose personal information to service providers and other third parties when reasonably necessary to operate our business, including:

Website hosting and technology providers
WordPress and website-related providers
GoHighLevel and other CRM or marketing providers
Email and SMS service providers
Payment processors
E-commerce providers
Google and other analytics providers
Google, Meta, and other advertising and marketing platforms
Delivery, installation, and service providers
Professional advisers, including accountants and legal advisers
Financing providers and financial advisers when you request financing
Fraud prevention, security, and technology providers
Other suppliers and contractors who assist us in operating our business

We may also disclose information where required or permitted by law, including in response to lawful requests from courts, law enforcement agencies, regulators, or other government authorities.

If Backyard Living Center or its assets are involved in a proposed or completed business transaction, such as a sale, merger, financing, restructuring, or transfer of assets, personal information may be disclosed or transferred as permitted by applicable law.

7. Processing Outside Canada

Some of our technology, analytics, advertising, marketing, payment, CRM, hosting, or other service providers may operate or store and process information outside Saskatchewan or outside Canada, including potentially in the United States or other countries.

As a result, personal information handled by these providers may be subject to the laws of the jurisdiction where it is processed or stored and may be accessible to courts, governments, law enforcement agencies, or regulatory authorities in those jurisdictions in accordance with applicable law.

We take reasonable steps appropriate to the circumstances when selecting and working with service providers that process personal information on our behalf.

8. Consent

We collect, use, and disclose personal information with consent where consent is required by applicable law.

The appropriate form of consent may depend on the circumstances, including the sensitivity of the information and the reasonable expectations of the individual.

You may withdraw your consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide certain products or services where the information is reasonably necessary to provide them.

9. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet legitimate business, legal, accounting, warranty, tax, security, and regulatory requirements.

Retention periods may vary depending on:

The type of information
The purpose for which it was collected
The nature of our relationship with you
Warranty or service requirements
Legal and regulatory obligations
The need to resolve disputes or enforce agreements

When personal information is no longer reasonably required, we may securely destroy, delete, or anonymize it, subject to applicable law and our backup and record-retention processes.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss, or destruction.

These safeguards may include access controls, account security measures, technology safeguards, staff practices, and the use of reputable service providers.

No method of transmitting or storing information is completely secure. Accordingly, we cannot guarantee absolute security of information transmitted over the Internet or stored electronically.

11. Your Privacy Rights

Subject to applicable law and certain exceptions, you may request:

Access to personal information we hold about you
Information about how your personal information has been used or disclosed
Correction of inaccurate or incomplete personal information
Withdrawal of certain consent
Removal from marketing communications

We may need to verify your identity before responding to a privacy request.

Certain information may be withheld where permitted or required by law, including information subject to legal privilege, information concerning another person, or information that cannot lawfully be disclosed.

To make a privacy request, contact us using the information below.

12. Third-Party Websites and Services

Our website may contain links to websites, platforms, financing services, social media networks, payment services, or other services operated by third parties.

Backyard Living Center does not control the privacy practices of independent third parties. When you leave our website or provide information directly to another organization, that organization’s privacy policy and terms generally apply.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

13. Social Media

We may maintain pages or accounts on third-party social media platforms.

If you communicate with us through a social media platform or interact with our advertisements or content, we may receive information made available through that platform. Your use of the platform is also governed by the platform provider’s privacy policies and terms.

14. Children’s Privacy

Our products and services are intended for adults and are not directed toward children.

We do not knowingly collect personal information from children for marketing purposes. If we become aware that personal information has been collected from a child in circumstances where appropriate consent was required but not obtained, we will take reasonable steps to address the situation.

15. Canadian Anti-Spam Compliance

We seek to conduct our commercial electronic messaging activities in accordance with Canada’s Anti-Spam Legislation (“CASL”).

Where required, we obtain consent before sending promotional emails or text messages and provide mechanisms that allow recipients to unsubscribe from future promotional communications.

We maintain marketing preferences and consent information as reasonably necessary to administer these requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, service providers, legal requirements, or other circumstances.

When we make changes, we will post the updated Privacy Policy on our website and update the “Last Updated” date at the top of the policy.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our handling of personal information, or if you wish to make an access or correction request, please contact:

Backyard Living Center LTD.
Operating as Backyard Living Center
#30 – 3924 Brodsky Avenue
Saskatoon, Saskatchewan, Canada

Privacy Contact: Sheryl
Email: sheryl@backyardlivingcenter.ca

We will review privacy inquiries and complaints and take reasonable steps to address them in accordance with applicable privacy laws.